A Day in the Life: Head of Marketing & Corporate Communications
A Day in the Life of Unnikrishnan (Kris)G, Head of Marketing & Corporate Communications at Navigators Group
The day usually starts with a strong coffee in hand, while scanning through international logistics news, trade bulletins, and industry magazines. Staying updated on market trends is essential, and this early ritual sets the tone for the hours ahead. I then check messages from GCC offices, India teams, and overseas partners, which reflect the constant rhythm of different time zones.
From there, the morning unfolds into quick calls and chats with colleagues, aligning on shipments, customers, and shifting priorities. It’s a fast-paced exchange, but these touchpoints keep the team connected and coordinated. Soon after, focus shifts to creating marketing content, presentations, proposals, and communication support for the sales and operations teams. Each piece of work is crafted to strengthen the company’s voice and ensure clarity across all channels.
By midday, coordination with media, digital teams, and network partners takes centre stage. Brand visibility and campaigns demand attention, and even a short lunch break often doubles as an informal team catch-up. Market insights are shared, challenges are discussed, and laughter occasionally lightens the mood.
The afternoon is usually spent planning exhibitions, trade shows, or partner engagements, while also following up on ongoing projects. This is where strategy meets execution, ensuring that every initiative is moving forward. As the day winds down, there’s a final review of what went out globally — posts, messages, updates — before preparing for the next wave of time zones. It’s a cycle of communication, coordination, and creativity that defines the rhythm of a head of marketing and corporate communications.
Responsibilities of the Head of Marketing & Corporate Communications
- Lead all marketing, branding, and corporate communications for the Navigators Group
- Manage global network relationships and communication with overseas partners and agents
- Support business development and brand positioning across freight forwarding, BPO, trading, and hospitality divisions
- Coordinate group-wide messaging across 6 offices in the GCC and 3 offices in India
- Oversee digital marketing, PR, media relations, and corporate publications
- Represent Navigators at international trade shows, exhibitions, and industry events
- Act as the bridge between operations, management, and global partners
Key challenges and highlights
Challenges
- Maintaining a consistent global brand across regions, cultures, and multiple business verticals
- Ensuring our network communications remain clear, fast, and aligned with operations
- Balancing immediate operational needs with long-term brand building
Highlights
- Strengthening Navigators’ visibility across international markets
- Building trusted relationships with global partners and networks
- Seeing how strong communication directly supports cargo movement, customer confidence, and growth
How does being part of a global network like AirCargoGroup help?
- Gives us access to reliable, like-minded partners in key airfreight markets
- Makes international coordination smoother for both routine and complex shipments
- Enhances our credibility with global customers
- Allows us to exchange knowledge, market intelligence, and best practices
- Strengthens Navigators’ ability to operate as a truly international logistics brand
